Vicki Johnson


vicki johnsonVicki Johnson is a seasoned public relations and marketing strategist and longtime former Disney veteran.

As Senior Vice President, Johnson runs the Orlando office for Sachs Media Group (SMG), overseeing a number of high profile marketing, public relations, crisis communications and public affairs clients based in Central and South Florida.

During her more than 13 years with Disney, Johnson promoted and publicized the world’s most-popular vacation experiences – Disneyland Resort, Walt Disney World Resort, Disney Cruise Line, Disneyland Paris Resort, and Hong Kong Disneyland – to media around the globe. Her work with the Mouse included spearheading communications and press event responsibilities for many major theme park/cruise ships launches and major marketing campaigns including 100 Years of Magic and the Year of a Million Dreams. She also handled crisis communications and issues management, in addition to internal communications to the more than 4,000 sales and travel ops Cast members worldwide.

Previously, Johnson served as director of public affairs for the U.S. Travel and Tourism Administration (within the U.S. Dept. of Commerce) in Washington D.C., promoting the United States as a primary destination to visitors all over the world. In that capacity, she also coordinated the media relations effort for the first-ever White House Conference on Travel and Tourism. Prior to working for the Clinton Administration, Johnson was the director of communications for the Florida Department of Commerce in Tallahassee, promoting the state’s economic development, international trade, tourism, film and sports efforts.  Most recently on the global tourism front, she developed and led the communications launch for Brand USA.

Johnson is a graduate of the University of Florida College of Journalism. Her travel industry-related activities have included chairing the PR committee for VISIT FLA and the Orlando/Orange County CVB, and serving on the public relations council for the US Travel Association. She is a Rotarian and also serves as on the Board of Directors for Harbor House, the Orange County (Fla.) center against domestic violence.