Hospitality Management

Program Focus

  1. To advance current understanding of hospitality operations, service quality and training and their relationship to customer satisfaction, loyalty, and future behavioral intentions.
  2. To conduct cutting-edge research that will lead to improvement in managerial decision-making in hospitality industry.
  3. To provide research services for industry partners and contribute to the hospitality education.

Research Areas

  • Hospitality operations management
  • Hospitality training and education
  • Product/service design and revenue management
  • Quality of service and customer satisfaction, loyalty & behavioral intentions
  • Environmental management in hotels
  • Food and beverage service enhancement
  • Meetings, Incentives, Conventions and Expositions
  • Information technology, virtual communities and hospitality marketing
  • Website usability, design, quality, performance and evaluation for hospitality operations
  • Online marketing, e-branding and brand integrity for hospitality operations

Program Coordinator: Svetlana Stepchenkova, Ph.D.

Research Projects

  • A Multilateral University Consortium to Strengthen Tourism Education, Research, and Industry Outreach: University of Florida, USA; Dokuz Eylul University, Turkey; Armenian State University of Economics, Armenia (2010-2013)
  • Capacity Building Partnership to Improve Tourism Education, Research, and Industry Outreach: University of Florida, USA and the State University of Nizhni Novgorod, Russian Federation (2010-2013)
  • Occupancy Study: Marion County, Florida (2005)
  • Hotel-Motel Survey of Alachua County, Florida (1995)

Related Graduate Student Research (click here)

Related Reports (click here)

Related Industry Links