Florida Tourism

Tampa Fl Tourism

The State of Florida is a major market leader in domestic and international tourism. Florida boasts an abundance of natural and manmade attractions that have made the state very popular among leisure visitors from international, national, and statewide destinations. Tourism in Florida provides a major economic impact and is the number one industry in the state with a record number of visitors (91.4 million). The industry directly employs approximately one million people and contributes about $71.8 billion in tourism/recreation taxable sales. The importance of tourism to the state is significant as the industry encompasses multiple interrelated businesses such as, lodging, attractions, restaurants, cruise lines, car rentals, travel agents, and tour operators. The Eric Friedheim Tourism Institute is committed to facilitate and foster the growth of tourism to support the economy. In addition, to prudently plan, develop and manage tourism to alleviate potential environmental and social impacts in local communities and destinations.

Research Projects

  • Visitor Study: Marion County, Florida (2005)
  • Destination Visioning Process: Marion County, Florida (2005)
  • Visitor Study: Columbia County, Florida (2005)
  • Visitor Study: Pasco County, Florida (2004)
  • Visitors Study: Timucuan Preserve-Duval County, Florida (2004)
  • Destination Audit: Alachua County, Florida (20042002)
  • Economic Impact of Gaming Day Cruise Industry in Florida (2003)
  • Advertising Conversion Study: Alachua County, Florida (2002)
  • Developing a Strategic Market Plan for a New Tourism Venture: Gainesville, Florida (2002)
  • Profile and Economic Impacts of Visitors to Indian River County, Florida (2000)
  • Visitors to Welcome Centers: Alachua County, Florida (2000)
  • Visitor Study: Alachua County, Florida (2000)
  • AAU Track & Field Junior Olympic National Qualifier Survey (2009)
  • Esynchro US Age Group Synchronized Swimming Championship Survey (2009)
  • Babe Ruth Softball Tournament Survey, Florida (2009)
  • Gator Soccer Showcase for Girls Event Survey, Florida (2009)
  • Gainesville ASA Pro/Am McKenzie Tour Survey, Florida (2008)
  • Perceptions of the 7th Annual Gainesville Senior Games, Florida (2008)
  • Paddle Florida Survey (2008)
  • Florida’s First Coast of Golf Proposed Strategic Plan (2008)
  • Gainesville Five Points of Life Marathon and Half Marathon (2007)
  • Bike Florida Survey (20062005)
  • Visitors and Festival Impacts in North Central Florida (2005)
  • Economic Impact of Gainesville Sport Organizing Committee Events, Florida (2003)
  • Evaluation of Visitors to the Gainesville Arts Festival, Florida (2000)
  • Florida’s Tourist-Related Tax Expenditure for Historic Preservation (2006)
  • Parks and Recreation Master Plan for Putnam County, Florida (2006)
  • Developing a Sustainable Tourism Plan for Jackson County, Florida (2003)
  • Heritage Tourism Study: St. Johns County, Florida (2001)
  • Needs Assessment for a New Community Park: West Boynton, Florida (2001)
  • Developing an Agri-Tourism Program in Live Oak, Florida (2001)
  • Outdoor Recreation Needs Assessment for Florida: Visitors and Residents (2000)
  • Florida State Park Satisfaction Survey (1999)
  • Market Opportunities for Ecotourism in the Mayport Area of Northeast Florida (1998)
  • Monitoring Camper Reactions to the Presence of Pets in Florida State Parks (1998)
  • Florida Park Management Issues: Survey of Campers (1996)
  • Florida Outdoor Recreation Survey (1992)
  • Rainbow River Environmental Study (2011-2012)
  • Florida Public Beach Access: Gulf Peninsula County Reports (2009-2010)
  • The Operations and Economics of the For-Hire Fishing Fleets of the South Atlantic States and the Atlantic Coast of Florida (2009-2011)
  • A Stated Preference Choice Model Approach to Understanding Angler Preferences for Various Fishing Trip Options (2009)
  • Evaluating Suwannee River Water Management District Recreational Programs: Phase I (2007) & Phase II (2009)
  • Florida Public Beach Access: West Florida County Reports (2008)
  • Mapping Florida Public Beach Access Sites (2007)
  • Countywide Waterways Master Plan for Alachua County, Florida (2006)
  • Recreational Fisheries Extension Outreach to the People of Florida (2006)
  • Development of an Economic Impact Assessment Methodology for Occurrence of Red Tide: Sarasota County, Florida (1999)
  • Operations and Economics of the Charter and Party Boat Fleets of the Eastern Gulf of Mexico and South Atlantic Coasts (1999)
  • Modeling the Effects of Fisheries Regulations and Trip Attributes on Angler Behavior: Florida Coastal Regions (1998)
  • Social Science and Historical Perspective of the Saltwater Fishing Resources of Palm Beach County, Florida (1998)
  • Access to the Coast in Florida (1995)
  • Human and Environmental Dimensions of the Recreational Use of Blue Run and Rainbow Springs State Park, Florida (1994)
  • Assessing Angler Preference for Management Actions Directed at Marine Recreational Fisheries (1993)
  • Florida Public Beach Access Inventory with Evaluation and Needs Assessment (1993)
  • Recreational Value of Near-Shore Species for different Regions of Florida (1992)
  • Socioeconomic Impact Monitoring of Artificial Reefs in Florida (1992)
  • Regional Analysis of Marine Recreational Fisheries Participation and Attitudes about Fisheries Management (1992)
  • Identifying the Factors that Influence the Evacuation Decisions of Florida Tourists when Hurricanes Strike (2009)
  • Review of Florida State Parks Emergency Action Component Plans (2009)
  • Florida CVB/TDC Tourism Crisis Plan Evaluation (2008)
  • Hurricanes, Coastal Tourism and Visitor Displacement in Florida (2003)
  • Wildfires and Tourist Behaviors in Florida (2001)
  • Occupancy Study: Marion County, Florida (2005)
  • Hotel-Motel Survey of Alachua County, Florida (1995)

Sample Reports (Executive Summary)

Related Reports

Related Links