Support EFTI

EFTI serves tourism destinations and industries through researchconsultancyeducation and training services. EFTI is at the forefront to address current and future challenges as it taps into experts from a wide range of disciplines, and is world-renowned for its fresh, academic and applied approach to the field. The University of Florida and the Eric Friedheim Tourism Institute hold the promise of the future.

The Eric Friedheim Tourism Institute is a premier academic research center tackling tourism-related issues. We, at the Institute, have the talent and the ability to accomplish much more. We look forward to the challenges and opportunities the future will bring. That aspiration, with your help, is in reach. Together, we can make a positive impact now and continue for generations to come. Your support will create professorships, fellowships, scholarships and research programs that will strengthen the mission and vision of EFTI.

We invite you to join us on our journey and appreciate any level of support from you. We look forward to your generous support and like to thank you in advance.

To Make A Gift

There are number of ways to give a gift to the Eric Friedheim Tourism Institute:

For more information on the benefits of corporate giving, please see EFTI Corporate Giving.

For more information on the benefits for individual giving, please see EFTI Individual Giving.

  • Online
  • If you are interested in making a gift of cash, securities, real estate, planned gifts, endowments, IRA gifts under the Pension Protection Act, gift matching opportunities or faculty support, please contact the Office of Development at 352-294-1609.

We will be privileged to prepare a gift agreement for you to review with absolutely no obligations. For more information about gift giving to the Eric Friedheim Tourism Institute, please contact:

Dr. Michael Reid
Dean & Professor
College of Health and Human Performance
University of Florida
(352) 294-1600