EFTI.Talk
The Eric Friedheim Tourism Institute is proud to host industry leaders on live webinars and recorded videos sharing their expertise and insights on major trends impacting the tourism industry. Below you can find upcoming events and videos part of our EFTI.Talk.
EFTI.TALK | IDEA.TALK - CELEBRATING JOURNEYS. CELEBRATING THE WORLD. EVERYDAY. - STORYTELLING WITH A TRAVEL WRITER
Live: April 11, 2022
Panelist:
Ms. Edith Hall Friedheim, Author, Musician, and President of the Eric Friedheim Foundation
Host:
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
DIVERSITY IS THR ROUTE TO EXCELLENCE | IDEA. TALK WITH THE ERIC FRIEDHEIM TOURISM INSTITUTE
Live: February 28, 2022
Panelist:
Everett Mccorvey, DMA, Ensemble Directors Professor, University of Kentucky
Benny Vaughn, (BSHSE ’85), Licensed Massage Therapist and Certified Athletic Trainer, Life Coach and Educator
Co-Hosts:
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
Robert Thomas Fu, Ph.D., Darden Restaurants Professor of Diversity Management and Assistant Dean for Diversity, Equity, and Inclusion
CONVERSATIONS with editor of tourism management
Live: January 20, 2022
Panelist:
Cathy Hsu, Professor, School of Tourism Management, Hong Kong Polytechnic University
Host:
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
GLOBAL HOTEL INDUSTRY UPDATE
Live: December 6, 2021 - 1pm
Panelists:
Steve Hood, VP of Research, Smith Travel Research
Richard Goldman, President and CEO, St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau (bios here)
Co-Hosts:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
Diversity of talents: the road to a bright future from leaders’ experiences and insights
Live: November 29, 2021 - 1pm
Panelists:
Bob Schalow, VP, Franchise Operations, Jack in the Box
Scott Taylor, President and COO, Walk-ons Sports Bistreaux
Co-Hosts:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
Boldly Building a Bright Future: Strategic Leadership and Management from Leaders’ Experiences and Insights
Live: August 30, 2021 - 1pm
Panelists:
Kimberly Greene, Senior Manager, Thermo Fisher Scientific
Scott Taylor, President and COO, Walk-ons Sports Bistreaux
Rob Alday, CEO, Abode Luxury Rentals
Co-Hosts:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
SUPER BOWL LV LEAVES HISTORIC LEGACY IN TAMPA BAY
Live: April 26, 2021 - 1pm
Panelists:
Jenna Grooms – Director of Host Committee Events
LaKendria Robinson – Director of Business Connect and Community Outreach
Brooke Skelley – Director of Marketing and Communications
Lisa Urban – Director of the Community Ambassador Program
Moderator:
Claire Lessinger – COO, Tampa Bay Super Bowl LV Host Committee
Co-Hosts:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
Consumer Insights and Strategic Marketing: Experiences & Perceptions from Leaders in Theme Park and Transportation Industries
Live: April 5, 2021 - 1pm
Panelists:
Monisa Cline, Former Vice President, North America Sales | Continental Airlines
Rick Merriman, Vice President, Consumer Insight, Measurement & Analytics | Disney Parks, Experiences & Products
Alice Norsworthy, Executive Vice President & Chief Marketing Officer | Universal Parks & Resorts
Moderator:
Michael Reid, Ph.D., Dean, University of Florida College of Health & Human Performance
Hosts:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
INCLUSION, DIVERSITY, EQUITY, AND ACCESS (IDEA) IS THE ROAD TO EXCELLENCE - FROM LEADERS’ PERSPECTIVES AND EXPERIENCES
Live: March 15, 2021 - 1:00 pm
Panelists:
Jodi Gentry, Vice President, UF Human Resources
Tonjanita Johnson, Ph.D., Senior Vice Chancellor for Academic & Student Affairs at the University of Alabama System
Shirley Raines, Ed.D., President Emerita of the University of Memphis
Moderator:
Michael Reid, Ph.D., Dean, University of Florida College of Health & Human Performance
Hosts:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
From Gainesville to the White House - Celebrations through Events
Live: March 1, 2021
Panelist:
Chynna Clayton
Barack and Michelle Obama’s Director of Travel and Event Operations and Body Woman to Michelle Obama
Hosts:
Dr. Rachel Fu, Chair Department of Tourism, Hospitality & Event Management, Director EFTI.
Visitor/Customer Insights and Strategic Marketing: From Branding Perspectives
Live: February 8, 2021
Panelists:
Laurie Schalow, Chief Corporate Affairs & Food Safety Officer, Chipotle Mexican Grill
Christopher L. Thompson, President & CEO, Brand USA
Hosts:
Dr. Michael Reid, Dean College of Health and Human Performance, UF
Dr. Rachel Fu, Chair Department of Tourism, Hospitality & Event Management, Director EFTI.
Crisis Leadership during the Pandemic:
Survive. Strive. Thrive.
Live: December 7, 2020 - 1:00PM
Panelists:
Richard Goldman, President & CEO of the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau; Executive Board Member of the Eric Friedheim Tourism Institute at the University of Florida
Patrick Harrison, Chief Marketing Officer at Visit Tampa Bay; Executive Board Member of the Eric Friedheim Tourism Institute at the University of Florida
Scott Rose Sr., Vice President, Chief Operating Officer, ZooTampa
Moderator:
Howard Tietjen, Director of Sales, Epsilon-Conversant; Chairman of the Board of the Eric Friedheim Tourism Institute at the University of Florida
Organizers:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
AI/Data Science in Hospitality and the Future
Live: October 19, 2020 | 1pm (EDT)
Panelists:
Pavan Kapur, SVP Commercial Operations, Caesars Entertainment
Bob Schalow, VP Franchise Operations, Jack in the Box
Co-hosts:
Michael Reid, Ph.D., Dean, UF College of Health & Human Performance
Rachel Fu, Ph.D., Chair, UF Department of Tourism, Hospitality and Event Management; Director, Eric Friedheim Tourism Institute
