EFTI Advisory Board Welcomes Christine Hoffman

Christine Hoffman, Mayor at City of Jacksonville Beach

The Eric Friedheim Tourism Institute and the Department of Tourism, Hospitality & Event Management are grateful for the contribution of the industry leaders who are part of our Industry Advisory Board. We take this opportunity to thank all members who have been with us for the past years sharing their experiences and insights with our faculty, researchers, students and staff. We are excited to continue expanding our board and welcoming new insights and perspectives in the field.

The tourism, hospitality and event management industries benefit immensely from research and training the next generation of professionals. Our Industry Advisory Board continues to contribute to research projects, curriculum adjustments, and student opportunities. This month, we welcome Christine Hoffman to our board. Hear from her below:

“I'm excited and honored to have been invited to join the EFTI Advisory Board. As a graduate of the University of Florida, I know the key role that it can play in informing, shaping and driving industries that are important to our state. As the mayor of a coastal community, tourism is a major driver of not only our economy, but also a factor we must consider within our allocation of resources. Additionally, as the Executive Director of the Beaches Museum which houses the Visit Jacksonville Beaches Visitor Center, I am actively involved in our local tourism community on a daily basis. I look forward to not only contributing to the group and the work of the EFTI, but also learning and networking with the members of the Board!”