rachelfu

Dr. Rachel Fu Speaks with CNBC

Travel is 'roaring back' - but the industry might not be ready for a boom

On January 11th, Rachel, J.C. Fu, PhD, Chair of the UF Department of Tourism Hospitality and Event Management, and Director of the Eric Friedheim Tourism Institute discusses travel trends with CNBC writer, Monicca Buchanan Pitrelli.


Dr. Fu dove into the advances of technology and artificial intelligence in the tourism industry saying, “Using AI wisely can significantly reduce labor costs without sacrificing the level of personalized services.”

Dr. Rachel Fu Speaks on Space Tourism

Space: The Hot New Travel Destination

On January 18, 2022, Rachel, J.C. Fu, PhD, Chair of the UF Department of Tourism Hospitality and Event Management, and Director of the Eric Friedheim Tourism Institute spoke with Bottom Line Inc. regarding the potential of space tourism.

 

How William Shatner's Blue Origin space trip can reignite passion for science

On October 12, 2021, Rachel, J.C. Fu, PhD, had the pleasure of speaking to ABC News on the realities of space tourism.

"If you are attracting this attention and other entrepreneurs want to invest in this revolution, this will lead to improvements, make [space travel] safer and make it more affordable," Fu said.

 

A lot of folks want to get away from it all, as in way away. Is space tourism ready for takeoff?

On December 11, 2021, Rachel, J.C. Fu, PhD, gave hope to the likelihood of space travel in an interview with The Philadelphia Inquirer.


“The sky is not a limit anymore.”

Bleisure, Workcations, and Life - a trend could be here to stay

Bleisure, Workcations, and Life – a trend could be here to stay

On March 9th, Rachel, J.C. Fu, PhD, Chair of the UF Department of Tourism Hospitality and Event Management, and Director of the Eric Friedheim Tourism Institute spoke with the BBC News to give her perspective on the current trend of 'Workcations'.

Q. Workers who might spend a week vacation on the beach, but work 9 to 5 and then enjoy vacation leisure time after/before. (As opposed to just tacking vacation days on to a business trip.) For that first group, who are the types of workers taking these bleisure vacations who couldn’t before the pandemic, do you think?

A. Before the pandemic era, bleisure referred to people who built their vacation days into their business trips by extending their trips before/after their business hours and days, so they could invite their loved ones to spend quality time and enjoy a nice accommodation (partially at employers’ expense) at a destination.  During the pandemic, we all have been well trained that as long as we can deliver remotely, companies seem not to interfere with where their employees are working from (home vs. non-home places where Internet connection and/or satellite tower is well equipped).  Similar to the remote learning environment, some students have decided to stay at AirBnBs in the mountains, beach houses, and other fun places to use their cameras while taking notes and Zooming in and out freely.  

Before and during the pandemic, some companies and institutions already have their designated rental car companies welcome contracted companies’ employees to enter their company codes when renting a car for employees’ own leisure trips.  Some companies even provide the contracted hotels/rental car companies as part of employee benefits such as contracted lodging places and/or rental cars.  

Q. Why is it more accessible to them now?

A. The combined revolutionary concepts of work experiences, lifestyles, employee benefits, technology convenience, flexibility, productivity, and employers’ retention/recruitment strategies have impacted how we see the future of workplaces. We’d assume it might be the group of millennials who would enjoy the bleisure work-life styles, but when we think further, it seems to be an acceptable and win-win situation for both employees and employers. With mutual understanding, as long as employers accept that their employees do not need to be in an office 8 am to 5 pm, through consistent and good quality of their work products, reporting and delivering by effective communications integrated with reliable supportive systems (stabilized broadbands and Internet), the new type of bleisure will attract certain types of individuals. If using a rental/leasing office space is a high cost for the employers, the new concept could be seen as a new future of the workplace: encouraging employees to work remotely to reduce emissions, use hours more mindfully, and hopefully be happier and more productive.

Q.We talked about how people have been able to change their behaviors… anything else, maybe something about big systemic changes (companies being more flexible, etc.)?What do you think the implications are of more workers doing bleisure travel? Might it create inequalities between workers who can work remotely on vacation and those who can’t?

A. Individuals use their talents to make a living, and even more so to make a life. They select their expertise and skills and make decisions about their work and career; it’s a life choice. It’s about the nature of individuals’ job requirements, and I would not personally connect the reality with the inequalities at this moment. We may want to focus more on “access”, “strategies”, and “advanced approaches” (either through technologies or based on supply/demand mutual understanding and agreement) that can permit workers to deliver their work in-person and/or remotely more effectively.

Q. Or does it make remote work while on vacation more common? Something else?

A. From the tourism and hospitality business perspectives, combining vacation/work at destinations that will make contributions to local economies and generate further job opportunities. From a mindfulness perspective, we all have freedom of choice. “Leisure” stands for “freedom”. Individuals being able to enjoy their leisure freely with various choices [destinations, types of lodging, travel partners, etc.] and enjoy their working hours productively sounds wonderful. To work effectively and productively in a beautiful place is not only to be seen as the balance between work and life but could also be perceived as enjoying the life journey while we can. Having the freedom to make various choices about our work-life style is an empowering benefit.

Read the full article @ https://www.bbc.com/worklife/article/20220309-workcations-the-travel-trend-mixing-work-and-play

The Journey to a Destination: What is your travel story?

The Journey to a Destination: What is your travel story?

The Journey to a Destination: What is your travel story?

Have you flown recently during the pandemic? My lovely and dear friend Ayla expressed to me that she is very concerned about how difficult it is to get from one place to another place in the state where she lives. Ayla booked a small but efficient commuter airline in July this year. It was one of two airlines that offered non-stop service to the city she wanted to visit. She needed to drive at least one hour from where she lives to a nearby airport to take this non-stop commuter airline. The plane was boarding in the airfield itself. She needed to climb up a very steep staircase to her seat. Read More